After activating Lily, you will see this notice:
Click Begin installing plugins. You will be navigated to Install Required Plugins page.
Simply check all of them (or all of required plugins and some recommended plugins you like) and from the drop down select Install, then hit Apply.
When finishing, go to Plugins >> Installed Plugins check all of theme and from the drop down select Activate and hit Apply
Required plugins: Revolution Slider, Templatera, ThemeMove Core, Vafpress Post Formats UI, WPBakery Page Builder
Recommended plugins: Contact Form 7, Envato WordPress Toolkit, Mailchimp for WordPress, NS Featured Post, Quick Featured Images, Widget Logic